Top 5 Virtual Fitness Programs on iOS in Bulgaria Q3 2023

Throughout the third quarter of 2023, the performance of the top five virtual fitness programs on iOS in Bulgaria was marked by diverse trends in downloads, revenue, and active users. Data from Sensor Tower reveals interesting insights into these popular apps.

The HUAWEI Health app saw a steady increase in weekly downloads, starting from 469 in late June and peaking at 655 by the end of September. Active users also showed consistent growth, reaching approximately 10.1K by the last week of the quarter.

For Strava: Run, Bike, Hike, the weekly revenue peaked at around $1.1K in early September, with notable increases in late August and early September. Downloads fluctuated slightly but remained relatively stable, ranging from 218 to 311. Active users increased gradually, ending the quarter at around 3.7K.

FitPro demonstrated a notable increase in weekly downloads, climbing from 182 in late June to 319 by the end of September. Active users also showed a positive trend, rising from 1.6K to about 2K over the quarter.

Mi Fitness (Xiaomi Wear Lite) experienced modest growth in downloads, starting at 209 and reaching 258 by the end of September. Active users showed a steady increase, ending the quarter at 441.

Finally, Home Workout - No Equipments had a varied performance. Weekly revenue fluctuated, peaking at $208 in mid-July and showing another spike of $137 at the end of September. Downloads saw a slight decrease, with a low of 113 in late August and a recovery to 162 by the end of the quarter. Active users fluctuated but ended with a slight increase to 1.2K.

These insights are based on data from Sensor Tower, where more detailed analyses can be found.